Knowledge & Experience
4 years + in a similar role
Advanced knowledge of design and deliver multi-channel campaigns
Proficient to execute performance test and a⁄b tests
Experience in financial industry will be an advantage
Requirements
Improve customer journeys:
Map and analyze end-to-end customer journey, identifying
Touchpoints and interactions across various channels (e.g., website, email, social media, etc.).
Campaigns and measurement:
Design and deliver multi-channel campaigns and campaigns measurement.
Performance and a⁄b testing:
Design and execute performance test and a⁄b tests to ensure campaigns are optimized
Improvements: Implement changes to optimize campaign performance through data-driven insights
Decision intelligence:
Use data-driven insights to make informed decisions, analyzing customer
Behavior, preferences, and engagement patterns to improve decision-making.
CRM & contact rules:
Support CRM strategy and establish rules for customer interactions,
Ensuring consistent and personalized communication. These rules guide when, how, and through
Which channels customers receive messages.
Data selection:
Build customer segments and audiences to target the right customers.
Collaboration:
Work closely with marketing, product, and data teams to align strategies and enhance the overall customer experience.